So you may be confused on all the hype surrounding Google PPC (Pay Per Click) … What is it? How does it work? How will it help me & the most common question… what the heck is the difference between AdWords & AdSense?!?!?!
(1) What is PPC/ Pay Per Click?
Click the “pay per click” link above or the “terminology” link in the categories on the right —>
(2) How does it work?
By creating an ad through either Google AdWords or AdSense, it allows you to drive more traffic to your site based on the popularity of your keywords/terms . For example, you want to use the term “business opportunity” as one of your targeted keyword phrases. If you bid high enough, you get a high Google ranking in the searches. You then pay the bid amount you specified each time someone clicks on your site. Depending on how much you bid for a certain keyword, your website will rank higher when someone searches for that specific keyword in Google. In a nutshell, your buying words & hoping that people search for those words/ terms often enough to break even. Always make sure to research the most searched for keywords or terms BEFORE you create a campaign so you know what people are looking for word-wise in regards to what you are offering.
(3) How will it help me?
It’s always best when you start out, to keep a low daily budget & start with low bids because it can add up QUICK. If you have a product that people want or offer a product or service in the niche market that becomes popular quick, then Google AdWords or AdSense can be a very lucrative form of advertising that can make you a lot. I know of one affiliate network marketer that says he spends up to $10,000 a month on PPC advertising, but makes close to 6 figures a MONTH, so paying $10k on Google doesn’t bother him any. 6 figures a month is VERY POSSIBLE with network marketing, as long as you learn what really works & what DOESN’T.
(4) OK, So what’s the difference between AdWords & AdSense?
*The Google AdWords program enables you to create advertisements which will appear on relevant Google search results pages and our network of partner sites.
*The Google AdSense program differs in that it delivers Google AdWords ads to individuals’ websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad.
